This website aims to look at the controversial issue of search engine bias. The goal is to provide a neutral view, presenting the information available from both sides of the argument as well as neutral views without favoring one view over another. The sources that we show on this page were chosen to display many different views on the issue of search engine personalization. We wanted to convey how search engine personalization can be a good thing, but there are also some negative effects of this technology. We also show these opinions from the perspective of a user and of a business that wants their website to be seen by as many people as possible. Additionally, we wanted to make sure that we provided a significant amount of scholarly articles as well as a few blogs and non scholarly articles. One issue regarding search engine bias is that many people think that search engine results are completely neutral, when in fact this couldn't be further from the truth. Depending on a variety of factors, two people entering the same search may end up with two completely different results. The difference in the results is due to search engine bias, where the search engine determines which sites it thinks you should view rather than the top overall site for the search. This presents issues on the topics of free speech/access to information, privacy, and fairness. Some websites are censored in certain locations and the major search engines have agreed to comply with the requests to censor these sites which gives rise to the debate as to whether or not people have the right to all information and who should decide what is and is not restricted. Google's release of search records to the United States government, gives rise to the debate of what search information is considered private. The other issue is simply what defines a fair search environment. The controvery regarding search engine bias is whether or not giving users biased search results is ethical with regards to the three areas above. The first two links below and in the header go further into how search engines work and in what ways bias is achieved in searches. The other links provide summaries of the respective views on search engine bias as well as the links to the articles themselves.