The VideoBridge International also raises an interesting theoretical dilemma. A dominant note in postmodern discussion shows us the particular, the local, the textured immediate, as opposed to the general, the universal, the global totality. The pressure of electronic globalization, exemplified here, seems to represent a contradiction of that dominant note. We reconcile the seeming contradiction, perhaps, by acknowledging that the processes of immanence, as we see them explicated in Deleuze and Guattari, are not simple. Flow and counterflow may be simultaneous; and there is no teleological pattern or outcome to be sought.
VideoBridge International, as an international phenomenon, sheds light on postmodern praxis as manifested in the business and corporate sphere. It is also an illustration of the effects of applied science and technology on the development of international capitalism.