KENT BOWEN ET AL, THE PERPETUAL ENTERPRISE MACHINE
Bowen, Kent, Charles Holloway, & Steven Wheelwright, eds. THE PERPETUAL
ENTERPRISE MACHINE: SEVEN KEYS TO CORPORATE RENEWAL THROUGH SUCCESSFUL PRODUCT
AND PROCESS DEVELOPMENT. Oxford: Oxford University Press, 1995.
This is the outcome of 26 people from nine business and academic institutions,
collaborating in an effort to define what approaches result in effective product
and process development. A review of it by Deaver Brown is in the
Boston Book
Review Book Bag. When you reach the BBR homepage, scroll down to "BBR
Bookbag" and click to reach an index of reviews, which includes Brown's.
Brown usefully draws a contrast between the collaborative effort described in
the book and the typical procedure in academia. The group in the book seeks to
find products at attractive prices; the product/pricing process in academia,
Brown asserts, seeks higher and higher prices for the same product. Deaver
stresses the collaboration between academic and business people illustrated in
the book. This is a key feature of "agility," which is examined in Goldman et
al.
18 May 1996
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